Orange Blossom Classic
HBCUs: Storytelling that Matters
The Orange Blossom Classic (OBC), a historic college football game, stood as a beacon of excellence for Historically Black Colleges & Universities (HBCUs) from 1933 to 1978. After a 43-year hiatus, Premier Choice Group (PCG) was enlisted to resurrect this iconic sporting event, reestablishing its prominence in Miami Gardens. The goal? To celebrate HBCU culture, raise scholarship funds, and reignite the community’s passion for this cherished tradition.
Location:
Miami, Florida
Capabilities:
Brand Strategy & Identity | Videography | Social Media | Website | Photography | Print Collateral
Solution
PCG, as the lead marketing agency, spearheaded a comprehensive marketing and branding strategy to propel the OBC back into a mainstream stadium. From revitalizing the brand identity with a new logo and mascot to orchestrating media advertising and press conferences, PCG provided business solutions that left no stone unturned. By leveraging social media management, email marketing, and strategic sponsorship activations, PCG ensured maximum exposure for the event and its noble cause.